Eat a burger to change the world. Really.
Carnivores, pescatarians, vegans. At heart, we’re all food-lovers.
Meat has been a big ingredient of human evolution – but now’s the time to use our love of it to create a positive impact on the planet.
Kinder to you
We’re in total control of the burgers we make. From start to finish, we’re accountable for every cell.
This makes for a better burger — cleaner, cared for.
We can tell you everything that goes into it, you can be sure of what you’ll get out of it!
Kinder to
society worldwide
If we can make our burger the new normal, we’ll be able to share its benefits (and delicious taste) with 10 billion people and counting.
And when everyone gets to share the goodness, we can start to form a fairer food landscape for all – because everyone should have the right to eat good quality, nutritious food.
Kinder to cows
and other animals
Cows are much more loving and emotionally sensitive than most people would imagine. We think they’re great.
To make tens of thousands of burgers, all we need from a cow is a small cell sample. No slaughter is required and much fewer cows are needed. This process also means we don’t have to take away any other animals’ habitats: with less cows, we need far less space.
Kinder to the planet
To make our burger, we don’t need to draw as much water from the rivers; cut down rainforests to create pasture and animal feed; use as much energy; or work with chemicals which can run-off into our oceans.
By treating the planet kindly, we can create a happier world.